5 Content Marketing Ideas for February 2023

Content material entrepreneurs who want inspiration in February 2023 can concentration on how-to content articles, the Tremendous Bowl, Black Background Month, Groundhog Working day, and  — what else? — Valentine’s Working day.

Written content marketing and advertising is producing, publishing, and marketing posts, newsletters, podcasts, videos, or even applications to entice, have interaction, and retain shoppers.

Content internet marketing should deliver your audience of potential customers with something helpful, insightful, or entertaining so that they experience a feeling of reciprocity to think about your model when desired.

Listed here are five articles internet marketing tips that ecommerce makes and retailers can use in February 2023.

1. How-to Listicles

Listicles (listing article content) and films are excellent methods to appeal to likely consumers by way of search engines. Listicles are also sharable.

For February 2023, take into consideration creating a collection of tutorial listicles that include matters relevant to  your business, this kind of as “how to pick out the proper winter season coats for extreme cold weather” or “how to prepare a healthier Valentine’s Working day dinner.”

Photo of a book cover, keyboard, and smartphone on a desk.

How-to listicles are a leading post format for attracting likely customers through look for engines. The information is also sharable. Image: Jamie O’Sullivan.

The list’s matter, yet again, should make sense in the context of the solutions your business enterprise sells. A health and fitness hydration manufacturer these as Propel or Liquid I.V., as examples, could create listicles centered on diet and physical exercise, these types of as:

  • “10 Submit-exercise Recovery Routines for Sore Muscular tissues,”
  • “25 Superfoods for All-natural Electrical power,”
  • “50 Health Benefits of Hydration,”
  • “7 Possibilities to Sugary Beverages.”

2. Super Bowl LVII

This year’s Tremendous Bowl will come about at State Farm Stadium in Glendale, Ariz., on Sunday, February 12. The event is an fantastic written content option, as hundreds of thousands of viewers will search for all sorts of Tremendous Bowl-related topics.

Logo from NFL of Super Bowl LVII.

Arizona will host the 2023 Tremendous Bowl. Millions of viewers will be scheduling get-togethers and seeking for Super Bowl-linked subject areas. Impression: Nationwide Soccer League.

Your content could be a website submit, video clip collection, e-mail publication, or even a podcast. It can deal with pre- and put up-recreation subjects as well as commercials, 50 %-time festivities, gameplay, and additional. And your solutions need to have not be specially connected to sports. Below are a number of illustrations.

  • On the net kitchen area provide shop: “Tailgating Recipes for a Ideal Match Working day.”
  • A home decor retailer: “Creative Household Decor Tips to Celebrate the Tremendous Bowl.”
  • A DTC toy brand: “Activities to Engage Young children all through the Major Activity.”
  • A all-natural grocery retail store: “Healthier Solutions to Traditional Recreation-working day Treats.”

3. Black Historical past Thirty day period

February is Black Historical past Month — a time to commemorate the accomplishments, contributions, and record of Black Individuals. We understand Black Heritage in February for the reason that it is the beginning month of President Abraham Lincoln, who issued the Emancipation Proclamation Fredrick Douglas, among the the most influential abolitionists and Rosa Parks, a 1950s civil rights pioneer.

February is also the thirty day period in which the Fifteenth Amendment to the U.S. Constitution was ratified, guaranteeing Black Us residents the correct to vote.

Photo of young black children at school from late 1800s.

A team of youngsters at the Whittier Primary University, Hampton, Virginia, in roughly 1899. Photo: Library of Congress.

Merchants can generate articles reflecting the achievements of Black Us citizens in all fields, from the arts and sciences to politics and sports.

As with all subject tips, the written content need to be relevant to the merchandise we provide. Just one way to do that is to profile Black Americans who contributed substantially to your sector.

An on the web songs store marketing pianos, guitars, trumpets, and equipment could possibly element article content or films with titles like:

  • “Black Historical past Month: Celebrating Black Musicians from Duke Ellington to Janelle Monáe,”
  • “The Roots of Black Music: Artists That Formed Contemporary Sound,”
  • “Black Trailblazers in the Audio Sector: Berry Gordy, Quincy Jones, More,”
  • “How Audio Impacts Social and Political Movements,”
  • “From Jazz to Hip Hop: A Timeline of Black Tunes in The usa.”

4. Groundhog Day

February 2 is Groundhog Working day in the U.S. and Canada. The getaway was very first celebrated in 1887 in Punxsutawney, Penn. The premise is that Punxsutawney Phil (a groundhog or woodchuck) will arise from his burrow and forecast the finish of winter.

Photo of eight male members of the Punxsutawney Groundhog Club.

Customers of the Punxsutawney Groundhog Club with Phil (lower suitable) on Groundhog Day 2022. Photo from the club’s Instagram page @punxsyphil.

Actor Invoice Murray begun in “Groundhog Day,” a 1993 romantic comedy. The film has become a cult basic and is routinely referenced in common lifestyle.

Collectively the motion picture, the woodchuck, and the anticipation of spring make for information advertising alternatives.

Listed here are five probable headlines.

  • “15 Approaches to Refresh Your Residence for Spring.”
  • “Top Spring Trend Trends.”
  • “How to Generate a Spring-influenced Outside Space.”
  • “The Ideal Spring Beauty Solutions.”
  • “Spring Cleansing Strategies for Groundhog Day.”

5. Valentine’s Working day

Valentine’s Day on February 14 is amongst the most vital gift-supplying holidays. It is celebrated all over the world and marks an celebration for couples to rejoice their like. It’s also an opportunity for friends, people, and even co-staff to display appreciation for one yet another.

Bronze metal letters L - O - V - E

Valentine’s Day is just one of retail’s top around the world holidays. Photo: Jesse Goll.

Valentine’s Day can generate important revenue of merchandise and solutions. Some shoppers glance for distinct presents, but others will need ideas or inspiration. That is where by content marketing and advertising will come in. Use Valentine’s Working day to showcase your products and solutions, supply reward suggestions, or even run contests.

Below are five headline suggestions.

  • “Valentine’s Presents Your Particular Anyone Will Love.”
  • “5 Ways to Demonstrate Appreciation on Valentine’s Working day (Outside of Flowers and Candies).”
  • “Valentine’s Working day Outfits for the Perfect Day Night.”
  • “The Final Valentine’s Working day Gift Manual.”
  • “10 Do it yourself Gifts to Celebrate Valentine’s Day.”