How to Write an SEO-Enhanced LinkedIn Profile

​Did you know that LinkedIn has officially handed 500 million consumers? That’s a great deal of men and women in a person location. So how do you get recruiters who are looking to hire someone with your practical experience and ability established to stop by your LinkedIn profile? The answer is by way of research engine optimization (Website positioning) strategies.

LinkedIn’s research functionality is incredibly equivalent to Google’s in that it makes use of position measurements, with Seo staying one of the most crucial. Web optimization is generally described as a set of procedures made to increase the positioning of webpages in organic and natural research results, so the much better the Web optimization, the additional likely your profile is to be witnessed.

The key is comprehending that you produce your individual exceptional webpage with every social media profile you set up. While LinkedIn is internet hosting your web site on its internet site, you have obtain to update and highlight it. The exact same is accurate of Facebook, Instagram, Pinterest, TikTok, Twitter, YouTube and some others. Where ever you have a profile you can manipulate, that is your webpage.

Recruiters who take a look at LinkedIn to obtain candidates generally use the site’s research operate, in which they input keywords to identify persons who have a particular business, career, product, team, celebration, faculty and much more inside their profile. Of course, there are some points out of your handle, these as spot and relationship amount, that influence wherever your profile reveals up in the look for results. But we can at the very least intention for your listing to seem on the very first web site of final results.

When making your LinkedIn profile, you want to think about what recruiters are looking for. Do they request an “experienced HR supervisor”? Or probably a “compensation skilled”? Or could it be a “human methods generalist”? Though you you should not know for certain, you can make an educated guess. Begin by looking at occupation postings you’re fascinated in, simply because they are stuffed with search phrases you are going to want to incorporate to your profile.

Right here is a snippet of
a sample listing. See if you can discover which keywords and phrases someone hunting on LinkedIn may possibly use:

The HR Small business Partner (HRBP) position is accountable for aligning business objectives with workforce and management in designated business enterprise units. The posture formulates partnerships throughout the HR perform to supply price-added assistance to management and workers that reflects the enterprise aims of the group. The HRBP maintains an successful degree of small business literacy about the organization unit’s economical posture, its midrange strategies, its lifestyle and its levels of competition.

These are the key phrases I picked out from this job description:

  • HR Business Spouse.
  • HRBP.
  • HR Companion.

1 to two of these Search engine optimization-rich keywords could be provided in your headline and About part. There are other critical phrases during the description that would be superb to contain in your Expertise portion, this sort of as:

  • Aligning company goals.
  • Workforce.
  • Administration.
  • Benefit-included service.
  • Small business literacy.

And this was just from the initial paragraph of the task description!

Once you are ready to start introducing sections to your LinkedIn profile, here are 5 that are the most crucial to sprinkle Website positioning in.


This is the No. 1 location where you should plant Search engine optimization-loaded key terms. The headline is your recent placement with a few search phrases stated after it. For case in point, if we’re continuing to work with the case in point above, let us pretend you are an HR enterprise husband or wife. Right here is what your headline could appear like:

Human Sources Enterprise Lover (HRBP) – Small business Aim Alignment – Employee Transformation – HR Direction

You have 220 characters for this section, so truly feel no cost to go wild! You can also use fun people in concerning keyword phrases to spice up your profile and help you stand out. No worries about applicant monitoring systems!


If you could go wild with 220 figures, you can go even wilder in this section with 2,600 people available to you. The About part is more enjoyable because you can be extra private, but you still want to consist of search phrases and phrases throughout. This is a terrific place to include things like some of the top rated achievements in your job heritage that are related to where you’re hoping to head following.

There are several means accessible providing distinct procedures on how to compose your About segment. Right here is
an posting from LinkedIn giving 14 different examples.


The Action part refers to exactly where you produce or share posts. There are 3 means you can use Search engine marketing to improve your exercise:

  1. Produce your individual content material. If you have a web-site and appreciate writing about all points HR, then make engaging material to be shared by way of your LinkedIn and other social media profiles. Or you can leverage other websites, this kind of as Twitter, and include things like that in your LinkedIn articles.
  2. Share others’ material. Make a system to share two to three article content or posts a working day from other folks, mainly because you get Seo gains from their material, too. Goal for articles or blog posts relating to your position and upcoming job. This is the least difficult way to get Search engine optimization in your exercise feed.
  3. Make easy posts. If you have a every day considered about being an HR experienced, publish a speedy submit about it. The strategy is to curate your page to be all issues human assets. 


This segment is the most straightforward, assuming you’ve now composed a search term-abundant resume. The Encounter area is going to be your job background with the bullet factors taken straight from your resume. For far more info on how to generate search term-loaded, accomplishment-based mostly bullet details,
reference this
SHRM On the web report that offers a breakdown of the challenge, motion and outcome (Vehicle) method.


You can have up to 50 skills mentioned in this part, and there is no hurt or penalty if you contain that numerous. What is most important are your leading a few.

For our sample HRBP specialist, I would recommend that the best 3 characteristics be:

  • Human Methods Organization Associate practical experience.
  • Staff administration.
  • Company alignment.

The competencies section can also clearly show endorsements. It is really a good prepare to access out to your network connections who can validate your ability set, in particular those people expertise in your major three.

It can take time and determination to generate a totally Search engine optimisation-optimized LinkedIn profile, but in the stop, it really is value it. Attempt a couple of of these modifications currently and see what happens when you get your LinkedIn lookup final results e-mail upcoming week.

Mary Southern is the founder of Resume Assassin in Austin, Texas. She gives additional than 12 decades of working experience in resume crafting, human assets, and profession and educational advising. She has served 1000’s of professionals across a wide range of industries crack into a huge vary of top companies. Understand much more at and link with Mary at