JCDecaux wins landmark exclusive 21-year advertising street

JCDecaux wins landmark distinctive 21-yr promoting street household furniture agreement in Tallinn, the capital metropolis of Estonia

Paris, February 21st, 2023 – JCDecaux SE (Euronext Paris: DEC), the amount one outdoor advertising and marketing firm around the globe, introduced today that JCDecaux Eesti OÜ, its Estonian subsidiary, has won an distinctive 21-yr promotion avenue home furniture contract with Tallinn – population 452,000, the money city of Estonia.

The contract consists of the installation and upkeep of 1,200 bus shelters, 34 self-cleansing bathrooms, and 141 totally free-standing Town-Mild-Poster displays. Section of the media portfolio in Tallinn’s vivid metropolis centre will be digitised.

Mr. Mihhail Kõlvart, the Mayor of Tallinn, stated: “This procurement was the initially of its type in Estonia, in which the procuring party regarded the layout and high quality of the structure to be much more crucial than the rent. In cooperation with JCDecaux Eesti OÜ, which gained the tender, we look for to get large-good quality and passenger-helpful avenue furnishings that has been specially made for the metropolis of Tallinn. The accessible outside toilets, which will be additional to the general public space, are also significant for the metropolis of Tallinn.”

Jean-Francois Decaux, Co-chief Govt Officer of JCDecaux, mentioned: “Tallinn is an critical and present day technological hub, a well-liked tourist vacation spot, as well as the European Environmentally friendly Cash in 2023. We are pretty happy to go on the prolonged-time period partnership with the town of Tallinn which started out in 2007, by featuring superior-excellent products and solutions and companies to its citizens and visitors. In this community procurement process, the final tender evaluation was 100% centered on non-financial conditions, such as design and style, such as features and good quality, where JCDecaux was the finest respondent. This contract is the great illustration of our road furnishings business model which is about the beautification of the streetscape and 1st-class maintenance of solutions supplied at no price to taxpayers. With this agreement, we will pursue our prosperous approach of concentrating on quality advertising and marketing networks providing exceptional and substantial-quality promoting prospects to advertisers. This will pave the way to boost our sector share of total media invest which presently stands at more than 5% in Estonia.

Crucial Figures for JCDecaux

  • 2022 earnings: €3,317m(a)
  • N°1 Out-of-Property Media corporation worldwide
  • A daily audience of a lot more than 850 million individuals in a lot more than 80 countries
  • 957,706 advertising panels around the globe
  • Existing in 3,518 metropolitan areas with extra than 10,000 inhabitants
  • 10,720 workforce
  • JCDecaux is detailed on the Eurolist of Euronext Paris and is element of the Euronext 100 and Euronext Loved ones Company indexes
  • JCDecaux is recognised for its further-fiscal performance in the FTSE4Excellent (3.6/5), CDP (A- Leadership), MSCI (AA) and has attained Platinum Medal standing from EcoVadis
  • 1st Out-of-Household Media organization to be part of the RE100 (fully commited to 100% renewable energy)
  • Chief in self-provider bicycle rental plan: pioneer in eco-friendly mobility
  • N°1 globally in street furniture (530,143 advertising and marketing panels)
  • N°1 around the globe in transport promotion with 154 airports and 215 contracts in metros, buses, trains and tramways (340,753 marketing panels)
  • N°1 in Europe for billboards (72,611 advertising and marketing panels)
  • N°1 in out of doors promoting in Europe (596,831 advertising and marketing panels)
  • N°1 in outdoor promotion in Asia-Pacific (232,268 promoting panels)
  • N°1 in outside promotion in Latin America (64,893 advertising and marketing panels)
  • N°1 in outdoor advertising and marketing in Africa (20,808 marketing panels)
  • N°1 in outside marketing in the Middle East (14,177 promoting panels)

          (a) Modified profits

For far more details about JCDecaux, please visit jcdecaux.com.
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Communications Section: Albert Asséraf
+33 () 1 30 79 79 10 – [email protected]

Trader Relations: Rémi Grisard
+33 () 1 30 79 79 93 – [email protected]


  • 21-02-2023 # CP Tallinn_United kingdom