Two of New Mexico’s most recognizable general public relations and advertising and marketing firms are now a single.
Sunny505, a powerhouse in New Mexico with shoppers that span from community federal government to out-of-point out firms such as Avangrid, introduced the acquisition of New Mexico-dependent Internet marketing Remedies on Thursday.
The acquisition for Sunny505 would make it 1 of the major general public relation firms – if not the greatest – functioning in New Mexico. The acquisition became formal on Jan. 1, Sunny505 CEO Joanie Griffin claimed.
Griffin declined to disclose the acquisition value of Promoting Answers.
“We are really fired up about this partnership and the expansion of our staff,” Griffin stated. “We are really bullish on the two New Mexico and the financial outlook for 2023, and our enhanced abilities means we are all set to work with additional consumers and make an even greater impression in the condition.”
The acquisition now delivers Sunny505’s staff count to 20, as 5 personnel of Marketing Options have now produced the changeover to the agency. That contains former Internet marketing Options CEO Laura Smigielski Garcia, who is now serving as a senior strategist with Sunny505.
The two companies have prolonged been staples in advertising and general public relations in New Mexico, with both obtaining been in operations for far more than 30 several years.
Sunny505, founded in 1990 and previously recognised as Griffin & Associates, merged with Santa Fe-primarily based HK Advertising in 2019 and adjusted its name to Sunny505.
Marketing Alternatives has been all-around for approximately the very same time, and has served consumers these kinds of as the New Mexico Office of Transportation, the New Mexico Beef Council, Delta Dental and Century Financial institution, Griffin stated. She additional individuals clients are now staying folded in with Sunny505’s portfolio of clients, which incorporates Albuquerque Regional Financial Alliance, MolinaCares Accord, the New Mexico Angels and a list of other impressive corporations, businesses and neighborhood governments.
Griffin reported the acquisition will fortify the standing of Sunny505 in the point out, introducing that she would like additional “business to continue to be in New Mexico.”
That is a thing Smigielski Garcia agrees with.
“Joanie (Griffin) and I share equivalent business philosophies and have been pleasantly shocked at the synergy between our companies,” Smigielski Garcia said. “Our teams have occur jointly seamlessly, and we know the partnership will mean better outcomes for our shoppers and their initiatives.”