Meet the… VP of marketing strategy

From commencing out as a runner at Norway’s Tv set 2 to main the internet marketing tactic at Vizrt Group, André Torsvik tells us why he finds the velocity of adjust in the media tech market is so appealing

André Torsvik, vice president internet marketing strategy at Vizrt Team
Communicate us by way of an ordinary working day in your job

Doing the job in advertising and marketing approach for global makes with various portfolios entails getting a ton of meetings, as effectively as talking and liaising with people throughout all time zones. The revolutionary goods and outstanding teams that make NewTek, NDI and Vizrt what they are usually means there is by no means a boring day – and the richness that comes from performing with people from all walks of daily life can make me experience pretty lucky.

On a working day-to-working day basis, I try out to preserve a equilibrium in between supporting and primary the merchandise advertising and marketing crew. We operate to align messaging and campaigns, stay on major of marketplace and sector developments, and we (with any luck ,!) supply useful evaluation and actionable perception. Having a committed crew that cares about what we do and how we do it is 1 of the greatest joys of my part.

How did you get began in the media business?

In 2004, I started out functioning for Tv 2 Norway as a tape runner. In months of starting up, the station went straight into breaking news manner to deal with the tsunami that hit – it was a steep learning curve.

I promptly knowledgeable how performing in are living tv supplies a exceptional emotion of accomplishment and immediacy that can’t be replicated carrying out just about anything else. The tales coated encompassing this tragedy grasped the notice of the general public and have been basic in furnishing solidarity for the many individuals who have been impacted.

I stayed at Television2 Norway for 7 many years, doing the job in a number of distinctive technical positions and learning the ins and outs of the broadcast market. I then labored at a company called Mosart, which in 2013 was obtained by Vizrt, and the relaxation is historical past.

What teaching did you have prior to moving into the field?

I was first released to the experienced earth of media and television when finding out at university, exactly where I was privileged to obtain hands-on knowledge even as a pupil. I was operating toward my diploma in Media and Television set Output from the College of Westminster. There, I figured out the whole method of performing across generation, and the operational factors of studios and modifying suites. Later on, I finished an MBA in Advertising and marketing, which was particularly beneficial when I shifted to doing the job on the vendor side of the media tech sector.

Why do you enjoy performing in the field?

By nature, it’s an business that is regularly moving – innovation is in all places, and the modify keeps factors interesting to me. I have been doing the job in media for above 15 yrs, and I just can’t consider I would have stayed in the area if there wasn’t anything new to seem forward to.

Due to the fact the actions of Vizrt Team extend all the way from infrastructure innovation to software program implementation and even on-air assistance of significant-scale broadcast, I can by no means be confident what the working day will bring – and I think that is brilliant. There is also an appealing aspect of operating in these types of a restricted-knit business with a really global nature, in which you get to get the job done with (and later, retain bumping into!) incredibly gifted people today all above the environment. Insert equally up, and you have a recipe for superior occupation pleasure!

What piece of assistance would you offer somebody looking to check out a position very similar to yours?

It’s paramount to recognize each the current market and the client base, and the preferable way to recognize it is by operating in it. There is no substitute for on-the-floor creation expertise, the place you feel the pressure and fathom the dread of an on-air output going black, initial-hand. You reside the soreness details. Those significant finding out times hardly ever go away you, and it all arrives in helpful when you afterwards talk to shoppers as a vendor – it can stand you in fantastic stead.

Knowledge, executing, and setting up marketing are specific expertise that can be discovered, but they need to be practiced. For illustration, though any person can develop copy and place it on social media, most people should not. Carrying out it proper indicates owning your text acquire the outcome you want and make the impact you need. To obtain that, it normally takes the willingness to analysis, prepare, assess, placement, and craft the concept appropriately, together with a host of other pursuits that acquire time. This all occurs right before the execution even begins.

Over all however, just about every new internet marketing skill should be continually examined and honed, to hold up with this dynamic and at any time-shifting marketplace.