Summit Focuses On Impact Of Data Mining, Policy Shift On Marketing, Consumers

Summit Focuses On Affect Of Knowledge Mining, Plan Change On Promoting, Individuals

The fourth edition of ‘The Business Summit/Awards’ has declared the concept and subjects for the 2023 summit, which emphasis on effective use of data for intelligence in internet marketing and affect of government plan on quick going consumer goods.

This year’s concept is “How Entrepreneurs Should Manage 2023’ and the summit is scheduled for March 31st, 2023 at D’Podium Centre in Ikeja Lagos. Sir Steve Omojafor, previous Chairman of Zenith Lender Plc would chair the session.

The once-a-year occasion, which is the initiative of The Industry Newspaper, just one of the top Brand name Marketing and advertising publications in Nigeria will provide collectively professionals in internet marketing, communications, technological know-how, banking, production, advertising and marketing, general public relations, federal government agencies, college students amongst others with the aim of sharing tips and community.

According to the convener, Mr Goddie Ofose, “For the 1st time since 2020, The Business Summit/Awards 4. will attribute two keynote speakers these as Mr. Tolu Ogunkoya, Regional GMD, OMG West & Central Africa (WeCA)/Chairman, Audience Measurement Board talking on the topic “Turn Knowledge to Action: How Marketers Can Rationalize Performance Measurement & Push Efficiencies with Intelligence” and Mr. Ekuma Eze, Corporate Affairs & Sustainability Director at Coca-Cola Hellenic Bottling Firm to converse on  “FMCG: Effects of Authorities Policy Shift on the Industry”.

Panelists for these papers are drawn from all the industries and they are Mr. O’tega Ogra, Group Head/GM, Models & Corporate Communications at BUA Team, Mrs. Temitope Oguntokun – Company Affairs and Authorized Director, ABInBev, Mr. Tope Ashiwaju, Director General public Relation & Functions, De-United Foods Industries ltd, Mr. Segun Ogunleye, Common Manager Advertising and marketing · 7 Up Bottling Organization, Mrs. Victoria Ndidiamaka Uwadoka, Company Communications & General public Affairs Supervisor at Nestlé Nigeria, Mr. Muyiwa Akande, Group Head, Corporate Communications, SIFAX Team and the Moderator is Mr. Sunday Esan, Standard Manager, Company Communications, Dangote Team.

Many others contain Mr. Nduneche Ezurike, Team Head, Manufacturers & Marketing and advertising Communications, Polaris Bank, Mr. Dotun Babatunde, Head of Electronic Internet marketing, Olam Nigeria, Mr. Lekan Akinyele, Artistic Director, 7even Interactive, Ms. Chineze Amanfo, PR Direct 9cellular,  Ms. Sandra Amachree, Nigerian Breweries Plc, Senior Manager, Media, Brand name PR & Sponsorships, Ms. Amaka Uremeh, Digital Strategist & Neighborhood Manager, Digital Promoting Institute Lagos, Mrs. Cassandra Uzo-Ogbugh, External Comms &  Partnerships Guide, SSA For Reckitt and the Moderator is Mr. Godfrey Adejumoh, Company Communications Manager, Unilever Nigeria.

Commenting more on the summit, the Editor-in-Main of The Sector Newspaper, Ofose said that theme resonates with the industry significantly as 2023 is a typical election yr and entrepreneurs would be possibly baffled or convinced to execute their strategies.

“Data has become a vital aspect in planning marketing and advertising strategies in the Nigerian marketing and advertising interaction ecosystem therefore, the significance of facts mining can not be overemphasized. The decision of Mr. Ogunkoya who is currently the chairman of Viewers Measurement Board could not be questioned for the reason that the paper in by itself talks about the effectiveness measurement as a result of details,” Ofose explained.

In the second paper, he said that Mr. Eze, a renowned bottler who is at this time performing as the major delicate-consume bottler in West Africa is the most effective healthy for the paper.  “Recently, the Nigerian govt executed an excise tax of N10 for each litre on sweetened beverages as section of attempts to stop and discourage too much use of sugar and this has reflected in the upward price tag review and other ripple outcome in the sector.”

“Looking at this subject matter issue turns into essential and stakeholders are in search of platforms to adequately focus on it,” Ofose added.

In accordance to him, the next segment of the event which will start by 6pm will be a Supper/Awards wherever deserving organisations and experts would be honoured for their attempts in selling marketing and advertising and marketing communications in the region.